We provide companies with leads, by adding digital marketing systems and radically improving communications.
Our Marketing + Your Sales
In-house marketers wear a lot of hats, but no single person can do everything effectively. Let us make you look good by sharing the responsibilities, and bridging the gap between marketing and sales.
Generate online traffic.
Your website is the most effective way to introduce customers to your brand. Website traffic comes in two forms: organic and paid. Organic reach refers to the traffic created by SEO and content (i.e., video, blogs, social media, etc.) Paid traffic relates to pay-per-click advertising on search engines, social media sites, and industry-specific blogs. The point is, having a website is great, but it needs consistent visitors.
Convert clicks to leads.
When visitors are learning about your company, it is essential to communicate how you can benefit the consumer. It is also necessary to provide a clear call to action for them to take as the next step. This can be accomplished through effective UX and web design. A visitor that participates in your call to action converts to a lead that you can nurture until the final sale.
Create repeat customers.
It is a lot cheaper to keep a customer than to acquire a new one. It’s even better when current customers refer you to new ones. Things like follow up communication or promotional campaigns can help turn a customer into a loyal fan who will promote your brand. This brings in new visitors and starts the cycle over again. Our marketing automation process will make engaging your current customers easy and cost-effective.